Monday, May 16, 2011

Word derivation #3- a lesson in marketing 101?

The word: salubrious

It means 'health giving' or 'health promoting'. For example, something can be salubrious...such as exercise.

What a wonderful tool for marketing acai juice or kashi cereal...just tell people that it's salubrious! This seems much better than 'it will promote health and well-being'- just sum it all up with salubrious.

God I hope the marketers don't read blogger...

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